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Inspiring stories, insights, tips and tools on fundraising partnerships

Gaining Board Approval for Your Corporate Partnership Program

You are charged with establishing your corporate partnership program and face a major hurdle: Board members have a negative view of sponsor involvement. One association executive director was pressed by his board to increase sponsorship revenue. Association revenue was stagnant and he was worried about board perception of his capabilities and the increasing pressure to increase revenue. […]
Corporate Sponsorship Consultant Washington DC

Three Steps to Make Your Sponsorship Offerings more Targeted and Valuable

  Your logo on badges, bags and key cards, oh my! Do these sound like some of the standard sponsorship opportunities that your association is offering? You are not alone. Association after association offer “visibility sponsorships” with logos on signage, lanyards, and more. But the reality is, conference attendees quickly forget who sponsored what and […]
Fundraising for nonprofits Baltimore

Strategies to Simplify Prospecting for Corporate Partners: Association Partnership vs. Membership

If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden. When handled correctly, prospecting can lead to promising results, energized staff, and additional income.
Sponsorship Consultants

Partnership vs. Membership: STEP Up from Sponsorship To Partnership

Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase revenue. The solution? STEP up from transactional sponsorships and begin building collaborative partnerships.
Sponsorship Consultants

Partnership v. Membership: Suppliers Should Not Be Association Members

Elizabeth Engel and I are addressing the interactions and relationships between members and partners within associations.  Elizabeth shared her thoughts in a prior post.  Here is my take. Suppliers and Members are Involved with Associations for Different Reasons Suppliers should not be considered association members and the relationship between associations and the supplier community should be revisited.      […]
Partnership Strategies

Partnership v. Membership: Defining Terms

Note: The post below is a guest blog from Elizabeth Weaver Engel (Spark Consulting) as a part of our series on partnership vs. membership.  Spark helps associations grow by providing strategic membership and marketing advice and assistance. Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I […]
Partnership v. Membership

Partnership v. Membership: Untangling the Knot

Note: the following is a guest blog from Elizabeth Weaver Engel of Spark Consulting. Spark helps associations grow by providing strategic membership and marketing advice and assistance. In the coming weeks and months, Lewis and I will be looking at various aspects of association membership, sponsorship, and corporate partnership. Properly structured, these three types of […]