Inspiring stories, insights, tips and tools on fundraising partnerships
You are charged with establishing your corporate partnership program and face a major hurdle: Board members have a negative view of sponsor involvement. One association executive director was pressed by his board to increase sponsorship revenue. Association revenue was stagnant and he was worried about board perception of his capabilities and the increasing pressure to increase revenue. […]
Your logo on badges, bags and key cards, oh my! Do these sound like some of the standard sponsorship opportunities that your association is offering? You are not alone. Association after association offer “visibility sponsorships” with logos on signage, lanyards, and more. But the reality is, conference attendees quickly forget who sponsored what and […]
If your association is like almost all other associations, you struggle to identify, cultivate, and secure corporate partners. Prospecting can be a huge workload and staff time burden. When handled correctly, prospecting can lead to promising results, energized staff, and additional income.
Associations commonly struggle with how to increase sponsorship revenue. Reaching out to the same companies over and over again is time-consuming and difficult. Providing transactional sponsorship offerings may bring in dollars but is unlikely to dramatically increase revenue. The solution? STEP up from transactional sponsorships and begin building collaborative partnerships.
Elizabeth Engel and I are addressing the interactions and relationships between members and partners within associations. Elizabeth shared her thoughts in a prior post. Here is my take. Suppliers and Members are Involved with Associations for Different Reasons Suppliers should not be considered association members and the relationship between associations and the supplier community should be revisited. […]
Note: The post below is a guest blog from Elizabeth Weaver Engel (Spark Consulting) as a part of our series on partnership vs. membership. Spark helps associations grow by providing strategic membership and marketing advice and assistance. Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I […]